the "GUARANTEE"

if for any reason you don't love your nakee butter, please contact me personally, and I will return all of your money plus some of mine, because you took a chance on the unfamilar. i love you early adopters-i am one myself.

this is me taking away any plausible excuse that you may have as why you shouldn't be part of our tribe. 

the mundane assholes refer to it as a "100% money back guarantee."

i call it being human.

EV