the nakee journey (part 1) | nakee & co

nakee & co

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the nakee journey (part 1)

Prelude  

Kate always understood my vision for nakee, but neither one of us predicted working together would create a balance the company needed to thrive. With my vision and her creative intelligence, we are able to share the nakee lifestyle with you. Shit—I guess every dreamer does need a realist-what a cliché.

Without angel investors, family assistance, or venture capitalists handing me stacks of money, nakee & co was boot strapped by innovative craftiness with maximization of minimal resources. It is true that if you hold onto a dream long enough, want it as bad as you want to breathe, and can push through the manic moments by pulling yourself off the floor after being told NO more times than a toddler at Toys R Us, you can literally manifest your dream and make it a tangible reality. 

Here is our story: 

I hated the bullshit, fake, niceties that spewed from their mouths on a daily basis. After 10 months of self-torment, I quit my corporate JOB that turned me into a wretched human being. I was off to start my own organization where I would dictate the culture.  But, before you start thinking of the startup life as a glamorous lifestyle full of relaxation with days spent at the local coffee shop with just you and your laptop--enter, 'oh shit' moment. This new reality bitched slapped me when I started living off credit cards within a couple of months of quitting that J.O.B.  It turns out that bills don't stop just because you have an epiphany to set out and make your own lifestyle in the world. I needed cash flow to pay bills while formulating my grandiose business idea into a tangible reality.  

If I had to work a J.O.B. I wanted to do something that would allow me to advance the company forward rather than just collecting a paycheck and falling further behind everyday I wasn’t working on it.  After much deliberation, and help of Kates persuasion, I settled on substitute teaching. My thought was I could rep my company to all the students while I babysat for the real teacher.

Within 8 months of writing Nakee's Twitter and Instagram handle on the board under my name, I had a healthy social media following of high school kids that were eager to buy everything nakee related.  

part 2 continued...

5 comments

Jul 13, 2015 • Posted by Evan

Santana,
The pleasure to inspire is all mine. Thank you for the wonderful compliments.

Jun 21, 2015 • Posted by Santana (Vitales) Akinsete

After just casually scrolling and seeing this brand I finally looked into it. I’m so proud of you man! So proud, you keep following that dream. Thank you for the more motivation I needed to continue following mine. Many blessings – Santana

Jun 20, 2015 • Posted by Evan

Thank you about the kind sentiments on the site. I have put many hours into making this platform as easy to use as possible, but yet remaining true to our identity.

As for nakeebutter, I will be opening the flood gates within the next couple weeks and offering our debut flavor, cacao peanut butter, superfood squeeze spread right here on our eCommerce site www.nakeebutter.com

Stay tuned part 2 of our saga is coming up.

Jun 20, 2015 • Posted by Shampton

Mr. Weber… I like that!

Jun 01, 2015 • Posted by Ardyce Brundage

Love your website! Can’t wait to try your product! Love to read ‘part 2 continued’

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